AHLGRENS BILAR

Font design

We got the fun assignment from the agency King to create a font for Sweden’s most sold car: Ahlgrens bilar. Each character is based on the look of the popular candy car and started as a hand-drawn sketch before it got modelled and textured in CGI. Finally they were converted and delivered as a real font and are now used in both print and web campaigns. Looks really yummy, doesn’t it?

Nominated for Svenska Designpriset http://www.designpriset.se/ in the categories; Graphic identity and Graphic Identity – craftmanship.

AHLGRENS BILAR

Font Design