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TASTEFUL TYPOGRAPHY

We got the fun assignment to create a font for Sweden’s most sold car: Ahlgrens bilar. Each character is based on the look of the popular candy car and started as a hand-drawn sketch before it got modelled and textured in CGI. Finally all the letters were converted and delivered as a real font and are now used in both print and web campaigns. Looks really yummy, doesn’t it?

This tasteful typeface was nominated for the design award Svenska Designpriset in the categories Graphic identity and Graphic Identity – craftmanship.