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SPECTACULAR VISUALS CARRYING A SERIOUS MESSAGE

Disturbing hard facts are superimposed over 3D visuals in this ad from the Baltic Waters 2030 foundation. Using of photorealistic renders we could place the viewer in the middle of action to illustrate the effects of industrial trawling with giant nets.

The outdoor campaign urged people to sign a petition pressuring Members of Parliament to stop industrial overfishing in the Baltic Sea. An accompanying print ad, aimed directly at the politicians, was placed in Sweden’s most prominent business paper.