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Each day Dafgårds fleet of trucks leaves the kitchen in Källby, loaded with freshly made food. Their mission is to distribute ready made meals and ingredients to grocery stores and restaurants all over Sweden.
We dressed these moving billboards with natural size images of the Dafgård chefs at work. The images were adapted in width and height to fit each truck model. When viewed from average eye-height it gives the illusion of real kitchens built inside the cargo space of the trucks.