“Crosby is a great one-stop-shop providing concept development, production and execution – they take our complex offering with investments in a broad variety of businesses, merge it with our brand values and produce visually exciting and differentiated content which works across all channels,” says Nina Nornholm, EQT Head of Communications.
EQT, a leading global investment firm with around EUR 60 billion in raised capital and Nordic roots, came to Crosby to get access to our complete service offering: from concept development to production management and roll-out of a series of videos about EQT as a company and its funds’ various investments.
Working closely with the EQT communication team, we produced a concept based on their brand positioning needs. Involving the relevant skill sets from our team of art directors, copywriters, photographers, and VFX experts, we produced a series of videos on EQT’s investments in new interesting companies across the globe, as well as an animated film to mark EQT’s 25th anniversary and a film for employee branding purposes illustrating the “work life at EQT”.
As we continue to deepen our understanding of and the relationship with EQT, this is a partnership that continues to thrive.