For furniture company IKEA every room is a blank canvas to fill with dreams and possibilities. With this IKEA business campaign we wanted to show their range of furniture and how it can be used to fit the needs of different companies. To emphasize the versatility of their collection we redecorated the same premises and kept the camera locked in the exact same spot. Additional stop-motion films were shot to highlight some of the products.
A good production strategy is crucial when large amounts of media is to be produced. To align and secure our creative interpretation, we used detailed animatics and sketches for every single unit of media.
IKEA – Outdoor lounge
IKEA – Office
IKEA – Hotel
IKEA – Break room
IKEA – Hair salon