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KEEP CALM AND CARRY ON

There are many joys in furniture shopping, but carrying the new sofa up 8 flights of stairs isn’t one of them. An old DV-camera mixed with modern production technology was used to create a warm and sincere film introducing the lesser known services that make shopping at IKEA easier. From home delivery to assembly, IKEA gives you the choice to do it yourself … or maybe not.

A global communication concept for IKEA’s “Easy Buying” platform. By Crosby.