Lantmännen is working sustainably to reduce their climate impact. The campaign included film for TV and cinema, print and outdoor. Together with McCann we created an entirely animated environment made out of dough. The story illustrates farming, its impact on our common environment and what Lantmännen has done to improve their products and production.
The film is climbing towards a million viewings and we hold it close to our hearts. Not just because it has an important message, but also because it was great fun to make it!