Säpo-agent Fatima gets a tip about a terror attack planned to happen in Sweden. At the same time, the teenager Sulle gets inspired by her teachers assistant who opens a door to a new fascinating world – the true way. This thriller follows the destiny of five young women in a shaking story about religious fundamentalism.
For the nationwide campaign of this TV show, we suggested the use of cinemagraphs to show the transition between life in Sweden to a life of religious fundamentalism with ISIS.
Together with other more traditional formats, this cinemagraph worked as a great storytelling tool that we love so much.