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Tunna Blå Linjen is a controversial story about the everyday life of some Swedish police officers and the challenges they meet on and off duty. Crosby was asked to produce the trailer and the key art to promote the series. We wanted to portray the characters’ internal struggle. Their human instinct to shut their eyes to the evil in the world is in conflict with their sworn duty as police officers to serve and protect.
SVT aired the trailer after their Disney segment on Christmas Eve. In Sweden this is a slot comparable to the commercial breaks during the American Super Bowl, which makes us very honored.
Assets for multiple touch points including TVC, Social Media and DOOH by Crosby.