ZYN

The campaign “Whenever, wherever” showcased how ridiculous you can look while learning to use nicotine pouches. We present four different characters using ZYN in four different situations where traditional tobacco products are prohibited. We were tasked to educate and normalize the use of the product in a fun way for markets not familiar with nicotine pouches.
“Whenever, wherever” is ZYN’s first large campaign for Great Britain.

ZYN SWEDISH MATCH

Whenever, wherever