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Absolut relaunched their premium vodka Absolut 100 with a redesigned, black bottle. The launch was aimed at a predominantly male target group of vodka connoisseurs and bartenders. Crosby was asked to create a new, masculine “persona” for the product. The look needed to glorify the bottle design in a premium, contemporary and confident way. Initial concept to final render by Crosby.
Including
Concept & idea
Visual concept
3D and motion
Samsung
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Samsung
Dafgårds
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Dafgårds
MSB
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
MSB