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The ACO Age Delay+ project is a perfect showcase for our strengths as a company. From developing the idea to final delivery we were involved in every aspect of the project. The campaign to launch this new product range was outlined by our creative team.
The goal was to establish a unique tonality for the ACO Age Delay+ range of products within the existing world of ACO. This while keeping the ACO brand values – honest, confident, uncomplicated and inspiring.
Including
Concept & idea
Visual concept
Directing
Photography
3D and motion
Post production
The message was targeted at women aged 65 and above, a group sceptical of skin care products. Among this customer category there is also an aversion to ads in general.
Despite this a survey showed that the campaign had a high overall observation within the audience. It also generated high levels of action compared to industry benchmarks. From start to finish – signed, sealed and delivered by Crosby.
ACO Premium Cleansers
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ACO Premium Cleansers
ACO Age Delay
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ACO Age Delay
Moccamaster
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Moccamaster
BMW
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BMW
Fun Light
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Fun Light
Baltic Waters 2030 foundation
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Baltic Waters 2030 foundation