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ACO Age Delay+

Product launch campaign

      A golden opportunity

The ACO Age Delay+ project is a perfect showcase for our strengths as a company. From developing the idea to final delivery we were involved in every aspect of the project. The campaign to launch this new product range was outlined by our creative team.

The goal was to establish a unique tonality for the ACO Age Delay+ range of products within the existing world of ACO. This while keeping the ACO brand values – honest, confident, uncomplicated and inspiring.

Including

Concept & idea

Visual concept

Directing

Photography

3D and motion

Post production

Campaign follow up

The message was targeted at women aged 65 and above, a group sceptical of skin care products. Among this customer category there is also an aversion to ads in general. 

Despite this a survey showed that the campaign had a high overall observation within the audience. It also generated high levels of action compared to industry benchmarks. From start to finish – signed, sealed and delivered by Crosby.

ACO Premium Cleansers

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Digital campaign

ACO Premium Cleansers

ACO Age Delay

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Launch campaign

ACO Age Delay

Moccamaster

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Campaign + branding

Moccamaster

ACO Age Delay

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Launch campaign

ACO Age Delay

Absolut 100

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Relaunch campaign

Absolut 100

Poolia

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Campaign

Poolia