Racing AI-horses to a photo finish for ATG
The ATG V85 launch was the betting company’s largest national campaign to date. Agency Åkestam Holst approached us with the idea to place horses on rooftops across Sweden for the visual metaphor.
The request was for full AI visuals but we knew instantly that AI-prompting alone would not deliver the detail and realism needed for this project. Two things were really important to convey the concept. The cities had to look real. The horses must look like true race horses.
Including
AI
3D
Photography
Post production
