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Dafgårds

Outdoor Campaign

      Mobile anamorphic billboard

Each day Dafgårds fleet of trucks leaves the kitchen in Källby, loaded with freshly made food. Their mission is to distribute ready made meals and ingredients to grocery stores and restaurants all over Sweden. We dressed these mobile billboards with natural size images of the Dafgård chefs at work. The images were adapted in width and height to fit each truck model. When viewed from average eye-height it gives the illusion of real kitchens built inside the cargo spaces of the trucks.

Including

Visual concept

Photography

Post production

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Åhléns

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Campaign

Åhléns

LYKO

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Final art

LYKO

deBroome

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Visual toolkit

deBroome