How do you show that which is invisible?
When we were creating the visual content for Clarity by Guardian Glass, an undetectable glass product, we all had one question on our minds: how do you showcase the product's remarkable transparency? Especially when in fact the whole purpose of the product is to be completely invisible.
With tongue-in-cheek copy and stunning images of priceless artifacts seemingly left unprotected, we think we found the answer. In addition to the visuals, we produced two documentary-style interviews featuring interesting people and a fun visual twist.
Including
Visual concept
Directing
Photography
Post production
