Setting Håkan Hellström's world in motion
A random mix of video clips, illustrations, and stills was handed to our creatives. The brief was to create a range of assets to promote Håkan Hellström’s upcoming record, a remix single, and his nationwide tour.
Our artists curated, combined, and reworked the material into a visual language that captures the energy and tone of Håkan. AI helped extend, adapt, and supplement the source material. Our motion designers also transformed the tour poster illustrations into energetic video flyers.
The result shows how strong creative direction can turn an unstructured, set of existing assets into distinctive, high-end communication. A lean alternative to a traditional large-scale production with heavy overhead.
Including
Concept & idea
Directing
Visual concept
Post production
