High vibe make-up branding built to scale.
For the launch of make-up brand Gleeze, we worked side-by-side with the Lyko in-house team to build an energetic, social-first identity designed for short formats, fast updates and continuous renewal. The launch was a success and The Yummy Lip Gloss became the second most popular product on the Lyko website.
The focus was on creating a versatile creative system that allows existing assets to be quickly adapted to new trends without losing brand consistency. On launch day the Lyko flagship store was dressed with Gleeze visuals on every surface, proving that our toolkit worked.
With integrated craft across the production, collaboration stayed seamless, time-to-market stayed short, and investment was focused on impact rather than handovers.
As the Gleeze tagline puts it: Low spend, high vibe. Yummy!
A big thank you to the Lyko team for the trust and collaboration throughout the process.
Including
Directing
3D and motion
Live action
Photography
Post production
Video
Visual concept
