A sandwich of AI and practical effects for Narvesen

At Crosby, we embrace any tool that helps tell a story—be it a treadmill, a leaf blower or generative AI. For Norwegian convenience chain Narvesen, we brought them all together and stirred up a wind of change with the Frokost på farten (Breakfast on the go) campaign.

Including

Video

Photography

Post production

Final art

VFX

A running gag for all formats

The energetic, light-hearted campaign made a strong visual splash all over our Norway, our friendly western neighbor. It ran across in-store, DOOH and social. A behind-the-scenes film carried the same spirit online, where production chaos became part of the story.

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Consumers clicked and retailers connected

The series of fun and quirky films instantly resonated with consumers. Retailers loved it too and felt a strong connection with the brand.

Big thanks to Filip Laurent and team, including photographer Tobias Lundkvist, for letting us be part of Narvesen’s journey to drive sustainability and innovation forward.

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Adidas SFF

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Launch campaign

Adidas SFF

Pågen

Food & beverage

Pågen

Absolut Tomorrowland

Campaign

Absolut Tomorrowland

A sandwich of AI and practical effects for Narvesen

A running gag for all formats

Consumers clicked and retailers connected

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