O'boy x Oreo – game, set and the perfect match

When cookie brand Oreo wanted to expand their market share in Sweden they teamed up with the classic Swedish chocolate milk brand O'boy. The initial creative concept was developed in collaboration with INGO. Our role was to refine, elevate, and realize the idea across all campaign elements. This meant bringing the playful vision of “Cookie Downhill” to life through production of a commercial, a game, and a full suite of in-store campaign assets.

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Including

Directing

Script

Visual concept

3D and motion

Live action

Interactive

From in-store advertising to interactive gaming

A strong strategic idea was translated into a cohesive and engaging brand experience. Using our own production team ensured consistent quality, interactivity, and storytelling across digital, film, and physical touch points.
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As a foundation we developed and produced a dynamic, snowy TVC that captured the joyful spirit of the new winter “sport” – Cookie Downhill. In addition, we designed and built an endless runner-like game where players could race to catch an Oreo and dunk it in a glass of O’boy blending branded storytelling with interactive fun.

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DOOH | SoMe | Print

IKEA

3D product visualization

IKEA

Häagen-Dazs

Worldwide 360 campaigns

Häagen-Dazs

O'boy x Oreo – game, set and the perfect match

From in-store advertising to interactive gaming

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