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Häagen-Dazs

Worldwide 360 campaigns

      Creamy concoctions

Massive amounts of luxurious ice cream and a crème-de-la-crème executed production strategy. Above-the-line and below-the-line marketing assets for multiple key visual concepts executed both as video and still image. 

For several years, Crosby has been involved in promoting Häagen-Dazs' ice cream magic across Europe, Asia and North America. The results have been published on every platform from TV commercials to social media and print. With our modern generalist skill set and experience from previous productions, we have created a streamlined workflow to handle these tasks with ease. 

Enjoy a taste of our work below.

Including

Production strategy

Visual concept

Directing

Live action

3D and motion

Visual storytelling

We understand the importance of visual storytelling in conveying the essence of the product without voiceover, particularly in short formats. This knowledge has been beneficial especially for producing SoMe and print material.

The ideal blend

The campaigns typically feature a mix of live action and CGI carefully blended by our in-house crew. The delicious scoops of ice cream are always the real deal, however, expertly handled by renowned food stylist Elisabeth Johansson.

Vivian Wu, agency producer

”I want to thank the whole team, both the ones who were on site and the ones who worked behind the scenes, the retouching and post-production, the amazing chef, the creative ideas, the beautiful art direction, the way of work and of course the wonderful results!!! Did you know that it is very rare to find a production house in Asia and China that can do everything within one company? Working with your team also saves a lot of trouble communicating with 5 different parties and repeating the brief endlessly.

What I really loved from you guys is that you really care about what you do, you don’t just deliver to get it done and over with, but you want to get it done very well. You deliver more than what the brief asks for. Plus the detailed prep work that you did was really impressive which helped the production process to be very efficient and smooth. And that is something that the market in China and Asia rarely does.”

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Fun Light

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