A vibrant burst of flavor that makes people talk
For the launch of Läkerol’s new chewy lozenge, Crosby partnered with TBWA. The objective was to create campaign assets built around taste, texture and instant appetite appeal.
Together we created this colorful world that highlights the product’s chewy format and intense flavors. A small product given a big screen presence with fast recognition across digital channels. Against the grey backdrop of Swedish winter slowly turning into spring, the OOH displays really stood out.
The project builds on Crosby’s experience within food and beverage, where visual craft helps turn product features into desire.
Including
Visual concept
Directing
3D and motion
Food photography
Video
