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BMW

Anamorphic DOOH campaign

      On the edge outdoor ads for the BMW i4

As part of the buzz surrounding the new BMW i4 model, we created an anamorphic illusion to complement the overall launch campaign. It combined the ultimate driving experience with the ultimate DOOH experience. Our stage was a set of premium screens in central Oslo and Stockholm, where we created a modern electrified wind tunnel as the venue to present this new premium player in the electric car market.

Including

Concept & idea

Visual concept

Anamorphic

3D and motion

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Bure SPAC

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Explainer

Bure SPAC

Matsmart

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Campaign

Matsmart

deBroome

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Visual toolkit

deBroome