On the edge outdoor ads for the BMW i4
As part of the buzz surrounding the new BMW i4 model, we created an anamorphic illusion to complement the overall launch campaign. It combined the ultimate driving experience with the ultimate DOOH experience. Our stage was a set of premium screens in central Oslo and Stockholm, where we created a modern electrified wind tunnel as the venue to present this new premium player in the electric car market.
Including
Concept & idea
Visual concept
Anamorphic
3D and motion
