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IKEA – Billy

Digital campaign

      The original shelfie bookcase

BILLY is more than storage, it's a chance at self-expression that makes each bookcase as unique as its owner. As BILLY turns 40, celebrate with new colors and accessories. In 1978 Gillis Lundgren, the designer behind BILLY, named it after a colleague who expressed his desire for a “proper” bookcase. Gillis' aim was to create an affordable bookcase that would suit every kind of person and many different living spaces. Forty years on, the number of books we store may be falling, but BILLY remains a timeless piece that can be added to and customized as needs change.

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Visual concept

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Branding by motion

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3D visualisation

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